Goth SEO 1

 

so Google has finally released its

this mean for SEO and how can you

leverage this technology to make more

money online well watch until the end to

Google's technology that leverages its

language model called Lambda which has

been development for roughly two years

Lambda and gpt3 which Chad gbt is based

on are both language models but they do

serve different purposes Lambda is a

model that's been trained to generate

text in response to prompts in a

conversational style for example when I

say like this video because it helps

with YouTube's algorithm you'll

understand what to do because it's

conversational in nature gpt3 on the

other hand is a much larger language

model that's been trained on a massive

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amount of text from the internet

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allowing it to generate text on a wide

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range of topics and perform many

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language tasks like translation

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summarization and even question

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answering in simple terms Lambda is

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focused on generating text in a Converse

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manner while gbt3 is a more General

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language model that can perform a wider

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range of tasks like even coding for

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example so knowing the difference here

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is important because Google's intent is

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to use Lambda to amplify Google search

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results even more in fact Google said

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we're working to bring these latest AI

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advancements into our products starting

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with search but they're not stopping

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there they also said now our newest AI

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Technologies like Lambda Palm imagine

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and music LM are building on this

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creating entirely new ways to engage

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with information from language and

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images to video and audio and what that

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means is they'll gather information from

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all sources to be able to generate

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responses with bar and it's also

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different from chat GPT because Google

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is using real-time information to update

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Bard but here's the part that I didn't

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expect Google said the scale of the

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largest AI computations is doubling

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every six months far outpacing Moore's

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Law and Moore's Law is a rule that says

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that computers will get faster and

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smaller and better every two years and

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Moore's law can be compared to the

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exponential growth of a savings account

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imagine you have a savings account that

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earns a 100 return every two years over

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that time the amount in your account

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would grow rapidly becoming larger and

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larger with each passing year this is

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similar to how Moore's Law predicts the

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rapid increase in computing power as the

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number of transistors on a microchip

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doubles approximately every two years so

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just as a savings account grows with

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compounding interests computer

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processing power continues to grow and

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improve leading to advancements in

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technology and new capabilities for

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computing devices so what does all of

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this mean for SEO and online business

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well number one this will change SEO but

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it won't kill it but you need to look

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back at what Google's already done for

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example I've shared throughout the years

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that Google has been killing clicks by

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giving instant answers and increasing

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the quantity of cert features for

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example when you search what time is it

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and say Louis and Google you're going to

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get an instant answer you don't need to

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do any more research or go to any

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websites so just imagine this but for

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queries with more complexity which

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brings me to point number two which is

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don't Target simple queries that AI can

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easily answer so let's take a look at

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two different keywords first what is the

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Sun and you'll see that chat GPT gives

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an instant answer that will be

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sufficient for most people and you can

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even go deeper and ask clarifying

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questions Google bard will likely do the

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same thing and these types of keywords

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are dangerous to Target because AI can

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easily answer them but now let's look at

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a different keyword who's the best

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plumber in St Louis well what you'll see

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here is that chat gbt doesn't give you a

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straightforward answer and the reason is

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simple it's too subjective and that's

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where seos can continue to thrive in an

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AI world you must focus on keywords that

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have a high level of subjectivity and

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nuance and that doesn't mean that you

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can't Target informational queries but

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you just need to be more selective for

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example one of the biggest mistakes I

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see people make on the local SEO level

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is creating content with national intent

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so they might be working with a St Louis

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plumber but they'll create content like

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how do I fix a leaky faucet while this

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can work to drive broad traffic across

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the entire us it doesn't drive leads and

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it won't work well in the near future

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when AI can tackle these questions so

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what's the alternative well you need to

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go deeper on the local level focus on

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keywords that have local intent instead

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of how do I fix a leaky faucet you'd

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create a data-driven asset sharing how

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frequently pipes burst in the winter in

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St Louis number two use this AI

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technology to your advantage for example

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rewind this video to the section about

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Moore's law that entire section was

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possible because of chat GPT first I

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asked what is Moore's law then I asked

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it to explain it to a four-year-old and

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it gave me a hilariously accurate

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analogy based on my prom but then I

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asked it to use an analogy that's

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applicable to an adult and as a result

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that went into my script so the point is

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don't fear technology use it become a

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master of props and use these language

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models in AI to increase your output

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we're living in an incredible time and

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you really only have two options crawl

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into your turtle shell and fear change

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or use it to your advantage to get ahead

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and guess what while some people are

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crying about change there are people who

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are already using this technology to

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crush their competition the truth is

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capitalism can be ruthless and your

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competitors don't care about your

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feelings so if you want to win Embrace

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this technology and adapt to the change

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be formless shapeless like water and

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that brings me to point number three

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take a deep breath

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and letting go at this point Bard isn't

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even active in Google search results and

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Google has a history of products that

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they've killed off this transition will

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take time it's gonna be ugly and SEO in

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general will be okay for the short term

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but there's no denying that SEO will

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change so Embrace that and just roll

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with the punches more importantly begin

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to integrate AI into your daily SEO

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workflow and please don't wait because

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you will get left behind and finally the

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biggest opportunity in all of this

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change isn't probably what you expect

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you see I had an epiphany many weeks ago

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an epiphany is a moment where you see or

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understand clearly I felt a small amount

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of fear creeping into my mind because of

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the rapidly advancing AI technology but

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then I realized something that changed

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my entire view of it think about this

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open AI which is the company that

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created chat GPT has one objective Above

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All Else make money and how do they make

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money well there are two ways number one

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they charge consumers to use their open

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AI technology through a subscription

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model number two they charge businesses

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API usage fees for building applications

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using their openai technology and this

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brings me to a question for you what

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applications can you build that Leverage

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The Power of AI you now have the ability

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to create code write content and build

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business plans using chat gbt or Google

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here in the near future so think about

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what you could create that solves real

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world problems in your industry and then

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use this technology to create unique

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value that's how fortunes will be made

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with AI so while some people are already

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quitting I see a massive opportunity

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because AI has leveled the playing field

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thank you so much for watching if you

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got value from this video please like it

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and subscribe and I'll see you in the

7:17

next video

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